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Best Practices guide – Using the List

Mailing lists are essential and effective marketing tools that marketers are using to the optimum. However, just acquiring or building a mailing is not enough. In fact it is just half of the process.

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Best Practices guide – Update the list

Do you know the most profitable type of person or company for your business? Customer profiling gives you that knowledge. Profiling involves looking at customers to identify common characteristics between them.

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